Since 1996. 500+ commercial campaigns. Over $1 Billion in client revenue.
REAL PEOPLE.
REAL PRODUCTS.
REAL RESULTS.
For over three decades, we have provided real people and their stories for broadcast, multimedia campaigns, curated UGC, & focus groups. Every testimonial we cast is a verified real user, with documented consent and substantiation — ready for FTC review.
We've spent thirty years interviewing real people. We know how to ask the question that gets the answer your copywriter would have written — except it's true, and they actually said it.
“Sue brings forward authentic voices that help brands stand out and build trust.”
— Eric Deutsch, Eforce Brands (fmr. Guthy-Renker SR VP)
Casting oppOrtunities
Need Super People?
I want to be a super person!
Welcome to super people!
WHAT'S THE CATCH? There is none. REALLY.
Super People Inc. specializes in finding REAL people to try REAL products and then tell us what they REALLY think. After using a product or service, we just ask that you give us your own, honest, unscripted opinions. From fitness training with BeachBodi to household products like like Nutribullet and Shark/Ninja, we've given away hundreds of thousands of dollars in free products! We specialize in Health & Wellness Products, Supplements, Home Goods and Beauty Products! We also find people for traditional focus groups, mock juries and other ON and OFF camera opportunities!
We look forward to hearing from you! And making YOU a super person!
Client Services
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Real People Casting For Commercials
Real People Casting for Commercials specializes in finding authentic, everyday individuals to feature in commercial campaigns. We connect real stories and faces with brands to create genuine, relatable advertising.
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Testimonial groups for new products
Testimonial Groups for New Products gather real users to share honest feedback and experiences with emerging products. These authentic testimonials then share their experiences on video to help build trust and credibility for brand launches.
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Testimonials for products already in the marketplace
We do forensic research and recruitment to find your already existing, happy customers so they can share their long term, real-life experiences and results with your product or service. These endorsements reinforce brand loyalty and boost consumer confidence as they demonstrate long term success.
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Consumer perception studies
Offered in conjunction with a group or as stand alone service. Quantitative and qualitative studies to measure your brand’s perception among your target audiences. We provide third party research with qualified consumers and maintain documentation and provide audit trails.
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Curated User generated content
We're excited to bring authenticity to today's UGC landscape. We have cracked the code and can efficiently create high-quality, authentic content virtually anywhere! Our technologies allow us to deliver curated, authentic UGC that actually works and helps sell products. Because the best-performing UGC isn't manufactured—it comes from real people with real stories and genuine experiences.
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Focus group coordination & moderation
Focus Group Recruiting, Coordination, and Moderation provides end-to-end solutions for insightful consumer research. We recruit targeted participants, manage logistics, and facilitate meaningful discussions to deliver valuable feedback. We also provide Mock Juries & Medical Research participants.
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verified authentic users
To protect you, we keep all our projects FTC compliant. We provide an afadavit at the end of every project verifying we used authentic users. We maintain documentation and provide audit trails.
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Before & After Shoots, Perfectly Executed with Leading Photographers Or at home
We work with the best photographers in the business and coordinate and supervise before & after photos. We have also cracked the code on how to supervise folks and get them to take photos at-home. Our team ensures every shot captures the transformation with clarity, consistency, and professional quality.