Since 1996. 500+ commercial campaigns. Over $1 Billion in client revenue.
REAL PEOPLE.
REAL PRODUCTS.
REAL RESULTS.
We've spent thirty years interviewing real people. We know how to ask the question that gets the answer your copywriter would have written — except it's true, and they actually said it.
For over two decades, we have provided real people and their stories for broadcast, multimedia campaigns, curated UGC, & focus groups.Every testimonial we cast is a verified real user, with documented consent and substantiation — ready for FTC review."
Casting oppOrtunities
Need Super People?
I want to be a super person!
Welcome to super people!
WHAT'S THE CATCH? There is none. REALLY.
Super People Inc. specializes in finding REAL people to try REAL products and then tell us what they REALLY think. We run focus and testimonial groups. After using a product or service, we just ask that you give us your own, honest, unscripted opinions. From fitness training for Tae Bo and Winsor Pilates to household products like Jack Lalanne Juicers and Kodak Printers, we've given away hundreds of thousands of dollars in free products since we started in business over 12 years ago. Past clients have included: Victoria Principal Skincare, Suzanne SomersFacemaster, South Beach Diet, The Nutribullet, Mattresses, Lightbulbs, Supplements and much, much more!
We look forward to hearing from you! And making YOU a super person!
Client Services
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Real People Casting For Commercials
Real People Casting for Commercials specializes in finding authentic, everyday individuals to feature in commercial campaigns. We connect real stories and faces with brands to create genuine, relatable advertising.
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Testimonial groups for new products
Testimonial Groups for New Products gather real users to share honest feedback and experiences with emerging products. These authentic testimonials help build trust and credibility for brand launches.
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Testimonial groups for existing products already in the marketplace
Testimonial Groups for Existing Products feature satisfied customers sharing their real-life experiences and results. These endorsements reinforce brand loyalty and boost consumer confidence in proven products.
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Casting for Experts, Doctors, and Athletes
Casting for Experts, Doctors, and Athletes connects qualified professionals and high-performance individuals with media and commercial opportunities. Their credibility and expertise add authority and impact to brand messaging.
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Audience Casting
Audience Casting specializes in recruiting diverse and engaged individuals to participate as live or recorded audiences for shows and events. We ensure the right energy and reactions to enhance any production atmosphere.
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Focus group casting, coordination and moderation
Focus Group Casting, Coordination, and Moderation provides end-to-end solutions for insightful consumer research. We recruit targeted participants, manage logistics, and facilitate meaningful discussions to deliver valuable feedback.
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Host, Co-Host, and Model Casting
Host, Co-Host, and Model Casting connects charismatic talent with opportunities in television, digital media, and live events. We source engaging personalities and polished models to elevate any production or brand presentation.
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Before & After Shoots, Perfectly Executed with Leading Photographers
We work with the best photographers in the business and coordinate and supervise before & after photos. Our team ensures every shot captures the transformation with clarity, consistency, and professional quality.
